Innovation
Always ahead, always curious, always looking for new impulses. This is a PIONEER. A visionary and discoverer. As a brand, we take this pioneering spirit as our model and are always on the lookout for the most innovative materials, the highest quality and the best design.
NEW: Megalight „FEEL LIGHT“
Summery lightweight fabrics made from the finest yarns and light textures perfectly match the warmth and freshness of the season. Ultra-light premium stretch items and a 7oz lightweight stretch denim complete the collection.
Sustainability
PIONEERS „SUSTAINABLE MISSION” CONTINUES
Pioneers of Tomorrow think and act sustainably: the proportion of organic cotton is being steadily increased. Organic cotton is gradually being integrated into all segments of the collection.
In addition, eco-friendly fibres and recycled fibres will be used from the Spring/Summer 2022 season.
There is no "Planet B". That is why we remain on course for sustainability:
because we have to rethink and change our route so that the earth remains in the future what it has been for myriads of years: our home planet.
Handcrafted
The Handcrafted philosophy combines the value of craftsmanship with the wealth of experience of a four-decade PIONEER history.
Elaborate workmanship, high-quality fittings and authentic denims create the basis for honest heritage products.
NEW: Model Eric is reissued as a straight fit in organic cotton. The perfect symbiosis of rich heritage and sustainability.