2024 SPRING | SUMMER

Styleguide

PIONEERS OF TOMORROW

"Pioneers of Tomorrow" presents its own product world of perfectly coordinated, zeitgeist-appropriate pieces with sophisticated details.

HANDCRAFTED

The HANDCRAFTED philosophy combines the value of craftsmanship with the wealth of experience of a four-decade PIONEER history.

MEGALIGHT

Summery light fabrics made from the finest yarns and light structures perfectly match the warmth and freshness of the season.

Smart Line

In this segment PIONEER presents modern, contemporary cuts on exclusive qualities with great attention to detail under the motto "Product with character

MEGAFLEX

Look, rebound and handfeel of MEGAFLEX fabrics are unbeatable.

MEGAFLEX takes elasticity and comfort to a whole new level.

COOLMAX®

Ideal for summer temperatures is the new line of Organic Cotton articles with implemented COOLMAX® technology.

SHORTS

Chinos, 5-pockets and cargo styles are increasingly offered in our popular Megalight-quality.

TOPS

This season's must-haves for summer come in both bold colours and natural tones. But all our tops have one thing in common: they are casual, smart and timeless.