Ahlers AG is one of the major listed menswear manufacturers in Europe. Solid, sustainable and profitable growth is the target for the company's medium-term development. Ahlers employs around 1,600 people and produces approximately 6 million fashion items annually.
"Our principle for success is simple. We make jeans wearable." With this motto, company founder Jan Ahlers produced the first jeans of the PIONEER brand in 1977. It was the heyday of flower power and hippies. "Denim pants" were protest and subculture, but far from being part of "middle-class" fashion.
With PIONEER jeans became wearable and the brand became a symbol of fashionable security, perfect fit and excellent value for money. Today, with its complete range of jeans, tops and jackets, PIONEER offers the right jeans outfit for all occasions and all generations.
