The Company

About Us

"THE PASSION FOR DETAILS MAKES US WHO WE ARE - PIONEERS OF TOMORROW"

R.Brand Group

The R.Brand Group is one of the largest fashion manufacturers in Europe with around 1200 employees worldwide. As a group, we are known for our first class fashion and clothing brands that focus on quality, style and customer loyalty. With the brands BALDESSARINI, pierre cardin , Otto Kern, PIONEER JEANS and Pionier Workwear, we offer a variety of brands ranging from luxury fashion and casual wear to reliable workwear. The collections of the brands follow the approach of accompanying our customers from work to weekend.

International

The R.Brand Group is an innovative and financially strong company with the flexibility to respond quickly to the changing demands of different customers and markets. With a strong international business, increasing digitalization and constant innovations in our collections, we offer new employees a wide range of perspectives and creative opportunities.

ABOUT US

"Our principle for success is simple. We make jeans wearable." With this motto, company founder Jan Ahlers produced the first jeans of the PIONEER brand in 1977. It was the heyday of flower power and hippies. "Denim pants" were protest and subculture, but far from being part of "middle-class" fashion.

WHO WE ARE

With PIONEER jeans became wearable and the brand became a symbol of fashionable security, perfect fit and excellent value for money. Today, with its complete range of jeans, tops and jackets, PIONEER offers the right jeans outfit for all occasions and all generations.