THE SUSTAINABLE MISSION CONTINUES

The collection continues to focus on lightness, elasticity and sustainability.

Sustainability is firmly part of the PIONEER DNA and the path taken so far will be expanded. The proportion of production with sustainable aspects is being consistently increased. We pay attention to compliance with ecological standards at every stage.

For example, we attach importance to reducing water and using as few chemicals as possible in the production process, as well as finishing the trousers as sustainably as possible.

A large part of the NOS denim programme is already produced with a proportion of organic cotton.