The HANDCRAFTED philosophy combines the value of craftsmanship with the wealth of experience of a four-decade PIONEER history.

Elaborate workmanship, high-quality fittings and authentic denims form the basis for honest heritage products.

The use of the 1mm thick braided yarn sewn with a stitch length of 8mm forms the character of the HANDCRAFTED-segment.

 NEW: Model Eric in Straight-Fit is further expanded with Organic Cotton. The perfect symbiosis of heritage and sustainability.