"Our success principle is quite simple. We make Jeans wearable." With this motto, Jan Ahlers, the founder of the company, produced the first jeans of the PIONEER brand in 1977. It was the highpoint of the flower-power and the hippie movement. Denim trousers meant protest and subculture and were by no means accepted clothing everywhere.
In Herford it was recognised early that jeans would, in the long term, establish themselves across borders and generation as a „wearable“ fashion style. With PIONEER jeans would become wearable and the brand would come to represent fashion-confidence, perfect fit and an excellent cost-benefit-ratio. Today PIONEER AUTHENTIC JEANS, with its complete range of jeans, tops, and jackets for men and women, has on offer the appropriate jeans outfit for every occasion and every generation.
PIONEER Jeans-Bekleidung GmbH
Elverdisser Str. 313
+49 (0) 5221 97 95 00
PIONEER AUTHENTIC JEANS is a brand of Ahlers AG,
a leading listed manufacturer of men’s fashion in Europe. This innovative and well-capitalised company looks on over 95 years of swift and flexible adjustment to the requirements of the times and the markets. For many decades Ahlers has been a reliable partner to mid-sized and major specialist retailers. Ahlers is one of the major European players who live up to high standards of quality both in terms of their brands and their products.