"Our success principle is quite simple. We make Jeans wearable." With this motto, Jan Ahlers, the founder of the company, produced the first jeans of the PIONEER brand in 1977. It was the highpoint of the flower-power and the hippie movement. Denim trousers meant protest and subculture and were by no means accepted clothing everywhere.


In Herford it was recognised early that jeans would, in the long term, establish themselves across borders and generation as a „wearable“ fashion style. With PIONEER jeans would become wearable and the brand would come to represent fashion-confidence, perfect fit and an excellent cost-benefit-ratio. Today PIONEER AUTHENTIC JEANS, with its complete range of jeans, tops, and jackets for men and women, has on offer the appropriate jeans outfit for every occasion and every generation.

PIONEER Jeans-Bekleidung GmbH

Elverdisser Str. 313

32052 Herford


+49 (0) 5221 97 95 00


Do you have reason to complain? In this case, please contact your retailer directly. Goods sent to our headquarters in Herford cannot be processed by us. Many thanks!

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