ABOUT US
PIONEER authentic jeans is part of the Ahlers AG, one of Europe’s foremost stock-listed manufacturers of men’s fashion, headquartered in Herford. Since 2004 the Ahlers AG has been listed in the Prime Standard. Its 90-year history and a current production of 10 million clothing items annually have contributed to an extensive pool of expertise and experience, turning this company into the industry’s leading lifestyle and fashion specialist. As a true European player, the Ahlers AG with approximately 2,200 employees and its brands Baldessarini, Pierre Cardin, Otto Kern, PIONEER authentic jeans, Jupiter, Gin Tonic, Gin Fizz, Pionier Sportive and Pionier workwear generates a volume of 270 m Euro, half of which is created outside of Germany. Increasingly important segments are shop-in-shops (with currently 2,400 locations) and stores. Thanks to its know-how, its perfect brand-mix, its exacting quality standards and its distribution channels, the Ahlers AG is a reliable and flexible partner to the retail trade.